June 30, 2019

PRESS RELEASE
 
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Les Jardins de Métis Launch Their Latest Virtual Exhibition: Touring the Gaspé Peninsula The History of an Epic Road Trip es Jardins de Métis Launch Their Latest Virtual Exhibition: Touring the Gaspé Peninsula The History of an Epic Road Trip

Les Jardins de Métis Launch Their Latest Virtual Exhibition:

Touring the Gaspé Peninsula The History of an Epic Road Trip

 

July 1, 2019

 

In honour of the 90th anniversary of the opening of the Gaspésie to tourists, Les Jardins de Métis / Reford Gardens today launched a virtual exhibition Touring the Gaspé Peninsula The History of an Epic Road Trip on the Virtual Museum of Canada.

 

The brainchild of the Gardens’ director, historian Alexander Reford, the exhibition offers 61 images drawn from the Gardens’ collection and from public archives. The texts and images were chosen to illustrate the unique story of the epic road trip around the Gaspé Peninsula.

 

http://www.virtualmuseum.ca/virtual-exhibits/exhibit/touring-the-gaspe-peninsula-the-history-of-an-epic-road-trip/

 

The Gaspésie was among the first regions in Quebec to be given a modern road network and benefit from the rising popularity of the ‘road trip’. With car ownership increasing, a new generation of holidayers took to their shiny new vehicles to explore North America. Within months of its opening in July, 1929, the Gaspé Peninsula became the province’s premier driving destination. Not simply a driving holiday, the Gaspésie was one better – a tour – a shoreline roadway in a 550-mile loop with some of the most spectacular scenery for drivers and their passengers. “Away to the Gaspé” became a popular call for generations of vacationers.

 

Once built, promoting the Gaspé brought together governments, talented graphic designers and adventurous photographers. Tourism operators joined the promotional efforts, seeking to fill beds in their hotels and seats in their restaurants. The image used to sell the region was the Gaspésie of fishing villages, dramatic views and simple folk clinging to the ways of the past. These visual clichés were a marked contrast to the modernity of the roadways of crisp white lines, well-aligned guardrails and reassuring signposts.

 

The exhibition was created with the help of a grant from the Virtual Museum of Canada. Gardens’ archivist, Marjelaine Sylvestre, worked with a team from VMC to create the content and display the iconography. Translation was done by Jessie Morin, Sylvain Legris and Hélène Jasmin.

 

This is the 3rd virtual exhibition created by Les Jardins de Métis for the Virtual Museum of Canada. Fish Stories was launched in 2015 and  Les Jardins de Métis – 50 ans de partage de beauté was created for the 50th anniversary of the opening of the gardens in 2012.

 

The Virtual Museum of Canada, managed by the Canadian Museum of History with the financial support of the Government of Canada, is the largest digital source of stories and experiences shared by Canada’s museums and heritage organizations.

 

The Community Stories investment program helps smaller Canadian museums and heritage organizations work with their communities to develop virtual exhibits that engage online audiences in the stories, past and present, of Canada’s communities.

 

About the Jardins de Métis / Reford Gardens
A National Historic Site and Québec heritage site, the Jardins de Métis / Reford Gardens are an must see for all of those visiting eastern Québec. Cultural space and tourist destination for over 55 years, the Reford Gardens is one of the most popular attractions in the Gaspésie region, providing visitors with experiences for every sense. Located on the banks of the St. Lawrence and Mitis Rivers, they were created between 1926 and 1958 by avid gardener, visionary entrepreneur and plant collector, Elsie Reford. 

The gardens are open every day until Sunday, October 6, 2019. Children 13 and under are admitted free of charge. Consult www.refordgardens.com for more information. 

 

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Source:
Amelie Desrochers
amelie.desrochers@jardinsdemetis.com
Telephone: 438 354-1818


 

 

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