May 29, 2018

For immediate distribution


New Permanent Exhibition Elsie through the eyes of... Opens at Les Jardins de Métis


Grand-Métis, May 30, 2018. Les Jardins de Métis / Reford Gardens is opening for the 2018 summer season on Saturday, June 2 with a special focus on the gardens’ creator, Elsie Reford. The new permanent exhibition Elsie through the eyes of… opens in the historic Estevan Lodge. The exhibition explores the fascinating story of Elsie Reford, a life that was rich and unusual. One of the leading women of her time, with grand ideas for society and many ambitious projects to her credit, the exhibition offers an opportunity to discover this and much more.

On visiting her gardens for the first time, you might think it was the work of a lifetime. In fact, she started gardening at age 54. Before becoming passionate about plants and horticulture, her passion was to change society and make it better.

“Whenever you are concerned I can always rely on a finish. Most people can start but 9 out of 10 fall by the wayside. You always come triumphantly through the goal.”

Lord Grey from a letter to Elsie, March, 1906

The thirteen rooms of Estevan Lodge once lived in by Elsie and Robert Wilson Reford and their staff have been transformed with the new exhibition. Elsie as seen by… is based on the testimonials gathered from fourteen people who knew her best. You can hear her lady’s maid Rachel Turgeon Dionne, talk about daily life at Estevan Lodge. Evelyn Annett, the daughter of butler Ernest Bufton, shares stories about Elsie’s relations with her servants. Elsie’s great-grandson, Alexander Reford, historian and director of the gardens for more than twenty years, is among those whose words and thoughts are on exhibition:

“Elsie Reford is in many ways an elusive subject for any biographer. Like most women of her generation and class, she lived her life outside the limelight, seeking anonymity and deliberately avoiding publicity. Life was to be lived—not celebrated and certainly not flaunted.”

Completed with a budget of $355,000, created and designed by the Montreal firm Umanium, the exhibition has been produced by Les Amis des Jardins de Métis. It allows visitors to discover the extent to which Elsie Reford was determined to make her convictions known and to take on projects with courage and determination, projects that were not limited to her own world and that of her family, but would improve society and of women’s place in it.

At the beginning of the last century, Elsie Reford firmly believed that woman should have an opportunity to assume their voice and to play a role in improving their conditions. This is one of the reasons that led her to found the Women’s Canadian Club of Montreal in 1907, where women could, for the very first time, hear speeches by the influential politicians of the day. Her insistent letters to Prime Minister Sir Wilfrid Laurier, asking him to give the inaugural speech to the Club are on display. In the end, it was her future friend and mentor Lord Grey who gave the first address. Their meeting was one of the turning points in her life. She become one of his disciples and would carry on an active correspondence with him until his death.

Especially interested in the health of women and children, she was very involved in the Montreal Maternity Hospital and the Victorian Order of Nurses. The two world wars were events that shaped her life. Her eldest son Bruce had an illustrious military career. She endured the First World War as a worried mother, all the while mounting the podium to make controversial speeches in defence of conscription.

Alongside her husband, Robert Wilson Reford, she was participated in the supervision of the construction of their home on Drummond Street in Montreal and the enlargement of Estevan Lodge, the historic fishing lodge at the heart of her estate in Grand-Métis. The exhibition lifts the veil that have covered many aspects of the life of Elsie Reford that will surprise and inspire, just as her gardens have done for decades.

Project leader Sylvain Legris and archivist Marjelaine Sylvestre worked with historians Alexander Reford and Karine Hébert for more than a year in identifying the themes and researching the testimonials chosen to illustrate Elsie’s true nature. The team from Umanium, museum designers with more than fifty exhibitions and productions completed since 2004, started from this research to imagine the scenario for the exhibition and bring it to life in Estevan Lodge. With the help of many partners and archival collections, the exhibition is rich in iconography and objects that allow new stories to be told. The new exhibition also reveals the woodwork of Estevan Lodge, hidden for more than a decade.

The exhibition Elsie through the eyes of… has been made possible by a grant of $265,000 from the ministère de la Culture et des Communications of the Québec government as part of their program to support permanent and travelling exhibitions.

This exhibition is the result of work undertaken by an interdisciplinary team composed of:

Project Management: Sylvain Legris
Texts: Sophia Borovchyk, Alexa Catalan, Alexander Reford, Sylvain Legris
Iconographic Research: Marjelaine Sylvestre, Sophia Borovchyk, Alexa Catalan, Anny Guindon Varvarikos
Archival Research: Marjelaine Sylvestre, Alexander Reford
Translation: James Rae, Annick Chartier, Alexander Reford
Proof Reading: Josée Lecomte, Andrea Neuhofer, Guy Connolly

Production: UMANIUM
Artistic and Production Direction: Pierre Fauteux
Project Management: Alexa Catalan, Maïa Djambazian, Anny Guindon Varvarikos
Research and Realization: Sophia Borovchyk
Museum Design: Maïa Djambazian, Célestine Fauteux
Graphic Design: Gaël Dorgère
Vidéo: Fabrice Bucio
Construction:  Atelier Boscus, Atelier Aktuel, Éric Dumais, Solufab, CYB Plastiques
Printing: Quadriscan

About Umanium
The Montreal firm Umanium specializes in heritage projects. “The core of Umanium is formed by the combined forces of positively charged sympathetic protons. They are paired with one another through their creativity and shared passion. Their collective experience encompasses the fields of anthropology, architecture, museology and visual design. For every project, an array of talented protons gravitates around Umanium. Illustrators, writers, graphic artists, sound designers, programmers… all the dynamic artists needed to create powerful concepts and realizations.” Umanium is the powerful fusion of a multidisciplinary team. From original concept to production, an array of products and services are offered in a turnkey formula: temporary and permanent exhibitions, interpretation concepts, analysis and quotes, virtual exhibits, multimedia shows, interpretive trails, documentaries, podcasts. Their most recent project is presented at the chalet on Mount Royal in Montreal, Sur la trace des découvreurs, la fabuleuse histoire de Montréal.

About Les Jardins de Métis / Reford Gardens
National historic site, Les Jardins de Métis / Reford Gardens is recognized as one of the great gardens of North America. The gardens were created by Elsie Reford from 1926 to 1958. Open to the public since 1962, they are a must-see attraction for those visiting the Gaspésie and the Lower St. Lawrence regions of Québec. A visit of the historic gardens and the historic Estevan Lodge is complemented by a wide-ranging program of cultural events in the visual arts, music, literature and the environment. The International Garden Festival presents 25 contemporary installations that are playful and interactive as well as La Grande Table, a culinary festival that offers new tastes and flavours built on Québec’s unique culinary heritage.

Elsie Reford is at the heart the programming for Les Jardins de Métis / Reford Gardens for 2018. In addition to the new permanent exhibition, photographer Catherine Arsenault will present a temporary exhibition La fabuleuse trajectoire de Madame Elsie on the interpretive screen and in Estevan Lodge. Author and biographer of Elsie Reford, Hélène Jasmin, is preparing an agenda inspired by Elsie Reford Les saisons d’Elsie – Le livre des jours.

Les Jardins de Métis / Reford Gardens are open every day, from Saturday, June 2 to Sunday, October 7, 2018. Admission is free for children 13 and under. Visit www.refordgardens for further information.

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Source :
Alexander Reford                                                          
Director, Jardins de Métis                                           

Sylvain Legris
Project leader, Jardins de Métis

For an interview with Alexander Reford and / or Pierre Fauteux from Umanium, please contact Mélanie Gauthier, at 418 775-2222, ext. 228 –




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